Dovetail co-founder and CEO Benjamin Humphrey studied Computer Science and Design at the University of Otago, leaving to become a Product Designer, and later Lead Product Designer for Atlassian, where he spent four years. Building on his experience, Benjamin founded Dovetail, a SaaS company helping researchers and designers turn raw customer research data into actionable insights in order to build better products and services.

Dovetail’s mission is to improve the quality of every thing through the power of customer insights. In only six years, Dovetail has grown to drive research innovation at over 3,700 organisations including big brands like Cisco, BCG, Atlassian, and Shell. Dovetail was deployed early at global design software company Canva who set up its customer insights hub. Canva’s product team has used Dovetail since the very beginning to analyze customer research data, uncovering insights that improve their product’s user experience.

Benjamin is a passionate product designer and founder, and with Dovetail, he has created a new category of customer insights hub software that helps companies leverage their customer research data, while building a collaborative research and customer insights process for driving data-driven improvements to the world’s products and services.