Head of Data Science Operations, Amy Sharif, joined Decision Intelligence company Peak in 2017. She has led digital transformation projects for global retail brands including Nike, Footasylum, and Superdry, building AI-powered solutions that drive commercial outcomes.

Passionate about making STEM careers more accessible, particularly to women, Amy co-founded Peak's Data Science Graduate Scheme which this year welcomed its first cohort of graduates. She has also spearheaded a mentoring programme, which saw her team of 60 data scientists provide one-to-one coaching to MSc students at North West University.

Prior to Peak, Amy worked in research and analytics at MediaCom and Join the Dots.