Amy Kelly is a B2B Growth Marketer based in Edinburgh and is also a Board member of Creative Edinburgh. For the last 3 years, Amy has been leading the European marketing efforts of UserTesting, the Silicon Valley tech scale up that opened their EMEA headquarters in Edinburgh in July 2019. Previous to UserTesting, Amy held B2B marketing roles at Facebook, YouTube, ITV and three different agencies under the Publicis Group umbrella. Amy now runs her own marketing consultancy, helping tech startups embed a customer first approach to their marketing programs.