Alessandro Calzolari is a Consumer Psychology and Marketing Communication Consultant who helps professionals and tech firms attract the right clients, stand out, and compete on results – not just price.

A specialist in consumer psychology, Alessandro helps businesses uncover what makes them unique and express it through language that resonates emotionally, positioning them as the go-to choice in their industry.

As the author of the upcoming book Empathic Marketing, Alessandro runs workshops, webinars, and masterclasses on how to break free from price-based competition by leveraging consumer psychology and strategic marketing communication. His 80% DFY, 20% DWY approach ensures clients see real results without overcomplicating their marketing efforts.