Before becoming aware of the depth and urgency of the climate crisis, Alena Kuzniastova enjoyed a successful career in software technology and services marketing. With over 18 years of experience in diverse marketing roles, in 2017, she founded Orange Bird – a sustainability-focused marketing agency with a clear mission: to combat climate change by promoting businesses that provide climate and circular solutions. Alena firmly believes in the power of collaboration to achieve sustainability goals, mitigate the climate crisis, and drive the shift to a circular economy.