Achille Traore is a multi-faceted entrepreneur and innovator in the tech industry and CEO of White Label Loyalty.  Acknowledged as one of the top 100 Retail Technology Entrepreneurs in UK in Fresh Business Thinking’s Shift100 list, associated with KPMG. Achille’s tech innovations have helped SME’s compete with larger corporations, improve customer retention and create a more loyal customer base. Achille achieved a masters in international business and economics from Stockholm university and SKEMA business school.