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How to avoid greenwashing as a startup

Greenwashing poses a huge risk to brand reputation, investment prospects and the planet, yet often we think of it as a crime only committed by large, faceless corporations. But the broad definition of the term and increasingly tighter regulations means businesses of all sizes may find themselves subject to greenwashing allegations. There are, however, several steps businesses can take to feel confident in their green claims. Hugo Kimber, CEO of carbon accounting firm Carbon Responsible offers his advice.

Features 1 year ago
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Here’s How Office Plants Can Improve Your Productivity

Craft, the company building the future of documents, has revealed how incorporating low-maintenance office plants can improve your productivity. 

Features 1 year ago
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Pitch decks and business plans

Pitch decks and business plans are a very common area for discussion amongst founders and early-stage business owners, especially if those businesses are seeking to raise external funding in any way. And this is as it should be, as these two documents are essential foundation stones for both understanding and running your business, and for raising finance.

Features 1 year ago
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FROM UNIVERSITY DROPOUT TO THE YOUNGEST SOLO PITCHER ON DRAGONS’ DEN

Myles Dickinson took the entrepreneurial world by storm at the beginning of the year when he appeared on BBC’s Dragons’ Den as the youngest EVER solo pitcher and caught the eye of formidable dragon, Steven Bartlett.

Features 1 year ago
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Greenwashing often stems from terrible measurement

Corporate greenwashing is not always deliberate but can be the result of extremely poor measurement practices in the field of sustainability and ESG, a sustainability expert has said. Chris Bennett, founder of sustainability services company Evora Global, has highlighted the issue of poor ESG measurement leading to a lack of clarity for many on sustainability issues.

Features 1 year ago
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Empowering employees to achieve long-term financial security is vital

The fiscal conditions of the last few years have caused unprecedented disruption to the financial security of Britain’s workers, bearing long-term consequences for the finances of many UK employees.

Features 1 year ago
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Why B2B email marketing isn’t dead

In recent years, we’ve seen a surge of interest towards influencer marketing, social media and short-form video content in the marketing sphere – with email marketing looking rather tired and outdated by comparison. So, just like the fax before it, is it time to consign email to the scrapheap and open a TikTok account? Well, not quite.

Features 1 year ago
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The Stresses and Strains of the Startup World

The road to startup success can be a long and uphill one, and it doesn’t have many pitstops to rest your weary legs along the way. You want to be a winner, not a quitter, and the 24/7 grind ethos has long since been a part of founding a company. But the way we build businesses needs to change for the sake of our entrepreneurs’ mental health.

Features 1 year ago
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How Altruism Can Lead To Burnout

Altruism is an important quality that helps us create a better society by helping others selflessly without expecting anything in return.

Features 1 year ago
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AI set to get crazier and crazier

AI expert Emad Mostaque commented that large AI models will only get “crazier and crazier” unless more regulation and control is taken. As the EU AI Act progresses, what challenges or priorities should businesses be on guard for?

Features 1 year ago
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Dublin Tech Summit: the future of AI with Ireland’s AI ambassador

One of the opening keynotes at Dublin Tech Summit this week came from Dr Patricia Scanlon, Ireland’s first AI ambassador, which explored the opportunities and challenges ahead in embracing AI.

Features 1 year ago
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9 top podcasts for startup success and long-term growth

Podcasts are one of the most popular ways to consume content in the 21st century, with over 19 million listeners in the UK alone. Listen on your daily commute, as you clean the house, or even as you work if you’re an A-star multi-tasker, keeping you entertained whilst you live your life.

Features 1 year ago
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How to start a business with a holistic approach

As an entrepreneur in today's fast-paced business world, adopting a holistic approach to business planning may be better for one’s mind, body and soul. By embracing a holistic approach, you align your purpose, passion, and profit, creating a business which resonates with your deepest values and aspirations. It is never only about chasing financial success; it is about building a business reflecting who you truly are and what you believe in.

Features 1 year ago
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11 growth hacks - and 3 tips to avoid

Times remain tough for startups. Any opportunity to strengthen the business and to grow is a vital metric to compete on in a challenging economic environment.

Features 1 year ago
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Four top tips for nailing the startup office share

The cost of an office can feel hard to justify for startups. Commercial rents remain sky-high, and with hybrid work the new norm, vast sums of money are wasted on empty desks. But spending time in the office is invaluable for building company culture and lifting productivity. And with research showing startups with an office presence scale 3.5 times faster than those that operate fully remotely, having a physical space seems like a no-brainer.

Features 1 year ago
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Why everyone should develop an entrepreneurial mindset

More companies than ever expect – and even demand – that employees adopt an entrepreneurial mindset. A close look at current job descriptions reflects this trend: About half of all ads for jobs emphasise that applicants demonstrate an entrepreneurial mindset. The pandemic likely intensified this trend. Samantha Dewalt, Managing Director of the Lehigh@NasdaqCenter, and Anh Dinh, Research Fellow at Lehigh@NasdaqCenter and Head of Accreditation at the University of Hohenheim, discuss what an entrepreneurial mindset is, and how to put it into action.

Features 1 year ago
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Key questions to ask in your first week of a new leadership role

When starting a new role such as a director or managing director, or even a departmental manager, it is fundamentally important for future success in the role and for the company, that you quickly understand the people and learn their views and perceptions.

Features 1 year ago
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How to strengthen wellbeing support for Mental Health Awareness Week

The cost of living crisis - in addition to the uncertainty of the last few years - has had a significant impact on employees’ financial, mental and emotional wellbeing that’s affecting both their professional and personal lives. 57% of UK employees say that the cost of living crisis is negatively impacting their work and over two in five frequently experience burnout.

Features 1 year ago
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How do you test a product or prototype when working on a budget?

The UK continues to undergo a prolonged period of economic instability and uncertainty, primarily due to high inflation and interest rates. This has put even greater pressure on cash-strapped startups and small businesses looking to secure funding to test and launch their new products in the current market.

Features 1 year ago
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When maximising Human Intelligence with AI results in Super Human Intelligence

In today's world, businesses are on the lookout for new and innovative ways to stay afloat or ahead of the curve. One of these ways is by embracing Artificial Intelligence (AI). But that raises a few questions.

Features 1 year ago

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