William Weeks

An award-winning global marketing leader, William brings over 15 years of experience across technology, media, retail, and travel. As Chief Marketing Officer at Pion, William leads integrated marketing strategies that drive acquisition, engagement, and retention, shaping the company’s growth in consumer group marketing. Prior to joining Pion, William held senior global marketing roles at STA Travel, Day 8 Experiences, and Contiki. At Contiki, he spearheaded the brand’s transformation through social media innovation, viral content marketing, and strategic repositioning, earning recognition as ‘Tomorrow’s Marketing Leader’ from the Chartered Institute of Marketing. Transformation has been a defining theme throughout William’s career. A strategic, commercial, and creative leader, William thrives on solving complex challenges, simplifying complexity, and driving meaningful change. Passionate about empowering teams, pushing the boundaries of marketing innovation, and championing purpose-driven brand growth, William combines strategic vision with creative thinking to deliver lasting business impact.

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The UK’s social media restrictions are triggering a new era of experiential marketing

For more than a decade, social media has been a central pillar of youth marketing.…