Articles by Will Whiting | Startups Magazine

Will Whiting

Will Whiting is the co-founder and Design Director of Justified Studio a creative agency led by design, technology and strategy. Justified Studio partners with global brands, purposeful startups and exceptional founders to accelerate growth and create impact. Having worked for startups, brands, products & founders across multiple emerging sectors, Will's nuanced approach has helped brands such as Nike, Google, Moonpay, Cleo & The–Dots define a distinctive point of view that resonates with today’s audience.

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Brand is Power: For Startups to Shape the Future

In today’s business environment, brands hold more power than ever before. This influence is not just a competitive edge for startups – it’s a vital tool for communication, differentiation, and survival.

Don’t let business stress take the joy out of launching a brand

Startup founders are under a lot of pressure at the moment. According to research performed this summer, 82% of founders referred to working long hours as an inevitable aspect of entrepreneurship. Moreover, 70% report prioritising their work over their own wellbeing.