Wil Benton

Wil is the Cofounder & Director at Metta, an organisation supporting startups, industry and governments with sustainable technology-driven innovation. Before Metta, he was the Venture & Ecosystem Director at the ATI Boeing Accelerator and Programme Director at the Ignite accelerator. Across the programmes he has designed and delivered, Wil has directly supported over 100 early-stage businesses and helped invest over £4m into them. He is also a former co-founder and CEO of Chew, a music-tech startup acquired in 2017 after scaling to ~400,000 global users, and an alumnus of Ignite [Prog. 5, Winter 2014].  Wil is an active investor (40+ investments to date, both personally and via VC funds) and startup mentor/advisor. In his free time, he manages three chart-topping record labels, enjoys riding his bike and DJing around Europe.

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Bust cycles: What startups need to consider in the current market

All of this has happened before, and all of this will happen again. Boom and bust cycles are no strangers in the startup world, but what does this mean for swathes of VC-backed startups that have the potential to go under, particularly in today’s market?