Vlad Zhovtenko

Vlad Zhovtenko is the CEO and co-founder of RedTrack, the unified control plane e-commerce brands and media buyers use to run, improve, and scale paid acquisition. With over two decades in digital advertising, he has become one of the more vocal advocates for advertiser-side data ownership, arguing that as platform AI takes over budget allocation decisions, the conversion signal advertisers feed those systems has become the primary variable they still control. Before RedTrack, Vlad co-founded AdxGeeks, a programmatic media-buying platform, and advised companies on performance marketing strategy and lead generation operations.