Vera Modenova

COO at Flowwow with 9 years of leadership experience in customer experience and operations for e-commerce businesses.

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The tech driving UK shoppers’ early festive decisions

The joy of the festive season is all about connection – spending traditions together, creating special moments, finding that perfect something that lights up a loved one’s face. Yet, for e-commerce, this time is also the biggest commercial battleground of the year, and it usually starts much earlier than December: 65% of shoppers start their gift search before November.

Shaping the future of leadership: must-have skills for women leaders

Leadership is changing, and it’s a shift I find truly inspiring. A recent Deloitte report found that 87% of executives believe we’ll face a strong focus on gender diversity in the next five years. That’s not just a trend, but a necessity now, which only makes me proud, especially now, as we approach International Women’s Day.