You would be familiar with user experience design, if you work in the tech industry, or you have a product which has an interface. In case you are unfamiliar with UX design, here is a quick explanation: a user experience design creates a meaningful and relevant digital experience for users.
Companies are made up of individual people; even Apple, the world’s biggest brand, would mean nothing without its employees. Imagine if Apple was hiring random people and their board was changing all the time. The recent departure of Jony Ive led to a one percent reduction in Apple shares.
Behavioural economics is the combination of human psychology, decision science, and economics. It is an innovative and scientific approach to understanding how humans make decisions.
