Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse, and Forge54.

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Adapting short-form video marketing to meet Gen Z and Millennial expectations

Data from SproutSocial reveals that short-form video delivers the highest ROI over other marketing trends. Generationally, expectations and engagement levels vary, but everyone is consuming short-form content across all platforms.