Tony Lewis

Tony Lewis is the CEO and founder of Vision One, an international research agency with 40 years of experience. He has worked across the business spectrum, from startups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have been shaped by hundreds of successful brand studies. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.

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10 top tips for startups: the importance of market research for brand growth

For startups and entrepreneurs, understanding market dynamics is crucial to business growth and brand momentum. Market research provides invaluable insights that can steer your business in the right direction. Yet it’s often not considered a priority part of the planning process, despite its importance in brand building. Here are 10 essential tips to help you grasp the importance of market research for your startup’s success.

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