Launching a startup is a balancing act. You’re driving product development, fundraising, sales, and recruitment, often simultaneously. But for many non-technical founders, the most challenging area isn’t fundraising or sales. It’s building the product itself, especially when outsourcing to software consultancies.
You know how it goes in the early days: two or three smart people, loads of coffee, big ideas, and no one’s really thinking about titles. Everyone’s just doing what needs to be done. You probably don’t have a full C-suite yet, and chances are, there’s no CTO.
