Articles by Tamara Sword | Startups Magazine

Tamara Sword

Tamara Sword is the Founder of ThoughtLDR. She was previously fractional CMO at AI company Audio Analytic (acq. Meta), and electric motor manufacturer YASA (acq. Mercedes-Benz). Tamara has also led marketing at augmented reality start-up Aurasma (acq. HP $11 billion), was VP of Marketing at HP, and led communications for a $100m joint venture between University of Cambridge and MIT. Tamara is the co-founder of top 10 video app infltr and is an advisor for Arm-backed VC Deeptech Labs.

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Why storytelling is every deeptech founder’s secret weapon

Deeptech is hard. You’re breaking new ground on technology to solve intractable problems. Your roadmap is longer, your market is often unproven, and customers are harder to reach and tough to convince.