Tachat Igityan

Tachat Igityan is the founder and CFO of destream, a financial platform for content creators. He has 8+ years of experience in the fintech industry and digital marketing. Throughout his career, Tachat has been involved in financial innovation, investment, and startup development. Recognising a gap in financial services tailored specifically for content creators, he founded destream to help them monetise their work and manage their funds.  

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Achieving startup success in the creator economy: trust, technology, and monetisation

The creator economy has recently become a very promising field, and by 2030, it is predicted to reach a half-trillion worth. Given this, it becomes unsurprising that many startups are willing to enter this dynamic area. However, it is quite different from the other sectors,  with a tailored approach as a top requirement for working with creators and ensuring their trust.

4 mistakes founders make when monetising their startups

At some point in time, all startup founders consider monetisation of their business. Personally, I believe that if there’s an opportunity to monetise from day one, it should be pursued immediately. A startup that earns revenue from the start gains a significant advantage over competitors who are still striving for profitability.