Suzanne Bearne

Suzanne Bearne is a freelance journalist for the nationals including the BBC, the I, and the Guardian where she has worked as a commissioning editor. She is also a media consultant and trainer, and runs the popular Lessons from a Journalist: How to Secure Press Coverage course and webinars, a Power Hour consultancy service, and content network of professional writers who can help with anything from crafting press releases to brainstorming and pitching ideas. She also writes a bi-monthly newsletter for startups and PRs packed with insider tips on working with the media. More information can be found here.

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How to land press coverage through Twitter

Right now it might feel harder than ever to cut through the noise and get your brand featured in the press. You might also feel that you’d like to secure media coverage but you don’t have the budget to employ a PR agency, or perhaps the time yourself to knock up a press release or work out which journalists you should be targeting.

Tips on pitching to journalists during a pandemic

Nine months on from the first outbreak of Covid-19 here in the UK and the virus remains the most-talked about news item. Whether it’s radio shows discussing tiers or newspaper articles investigating possible PPE corruption, coronavirus continues to be the biggest story worldwide.