In the midst of a global pandemic our leaders are necessarily focused on the immediate. Survival – in life and in work. Entrepreneurs and executives alike are shoring up business, optimising current operations and cashflow; the need to stay afloat taking precedence over the long view. But with the passing of this crisis, may there come a sustained shift in values?
The word entrepreneur was first coined by the French some 200 years ago. Today its meaning and cultural context would be almost unrecognisable to its originators.
