Steve Sanders

Steve Sanders is a market strategist and independent advisor, specialising in helping businesses deliver their unique value and offerings to remain competitive in their markets. Steve is also a Fellow of the Institute of Directors, an MBA strategy guest speaker and advisory board member in several companies and charities, all aligned with strategic sustainability. Steve’s new book, Five Horizons: How To Succeed In the Age of Stakeholder Capitalism is a deep dive into how to succeed in the age of stakeholder capitalism, touching on the end of shareholder primacy and how companies can transition to becoming principles-led and more ethical, sustainable, and resilient in their operations.

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What is a principles-led business?

The world is currently experiencing a mass shift that is caused by the pervading attitudes among millennials, or Generation Y, and Generation Z (collectively those aged 20-50) as among the most valued group of employees and customers.