Casual games have proven to be the “Trojan Horse” of user engagement and adoption of new technologies and platforms. When the iPhone first launched, the popularity of gaming on the device caught Apple by surprise. It was (and is) the number one app category. Hyper-casual games have dominated the app game charts for years. When Facebook launched to a wider audience than college campuses, it was casual and social games that helped them breakthrough to wider audience demographics that became crucial to their future.