Stanislav Berkutov

Stanislav Berkutov is Head of User Acquisition and a performance marketing operator specialising in automation-led growth systems for consumer apps. His work focuses on reducing manual execution inside UA teams by building automation layers across major ad platforms, including Meta, TikTok, Google, and AppLovin. Rather than treating automation as a reporting or workflow add-on, he approaches it as an operating model question: what decisions can be systemised, what signals can be trusted, and where human intervention still creates outsized value.