Sonja Rincón

Sonja Rincón is the CEO and founder of Menotracker, an AI-powered menopause app that transforms symptoms into personalised insights and support. After experiencing her own challenges navigating perimenopause and healthcare dismissal, Sonja left her career in law to create the platform she wished existed. Available in 177 countries and launching in 41 languages, Menotracker addresses critical gaps in menopause education and support through comprehensive symptom tracking, AI-powered analysis, and community features. Developed with insights from over 200 perimenopausal women, the app prioritises user privacy with blockchain-based data protection.

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The menopause taboo: how tech can bridge the healthcare gap costing millions

I started Menotracker because of a personal wake-up call. When one of my closest friends was passed over for a promotion simply because her hot flashes during meetings were seen as “unprofessional,” I was shocked. Honestly, I didn’t know much about menopause myself at the time. I had no idea how much it could impact women’s lives and careers.