Articles by Shimona Mehta | Startups Magazine

Shimona Mehta

Award-winning, experienced and passionate leader whose mission is to shape the future of commerce and empower entrepreneurs everywhere. A pioneer in tech, Shimona is eager about making commerce better for everyone and oversees the European market for Shopify, the global commerce platform that enables millions of modern, high-growth and high-volume brands including Gymshark, Emma Bridgewater, AllBirds and Heinz.

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A new internet spells a new model for DTC startups

A new economic landscape is quickly materialising as consumers become more discerning with spending, and the pressure is on startups to work harder to generate love for their brand across many different surfaces.