Sergey Malygin

Sergey Malygin, the visionary CEO of SODA.Auto, brings a wealth of experience from his impressive career in the automotive and telecommunications industries. Named Most Influential CEO 2024 – UK (AI Engineering Tools Development), Sergey founded SODA.Auto in 2023 with a revolutionary vision: to create a world where new vehicle models can be brought to life with just a few clicks. His leadership experience, honed through various roles at Roborace and Arrival where he led teams consisting of up to 750 employees. All this experience has been instrumental in driving SODA rapid success. Sergey's keen foresight for technology trends, particularly in Software Defined Vehicles (SDV), AI, and Digital Twin technologies, has positioned SODA.Auto at the forefront of automotive innovation.

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SODA.Auto to support emerging automotive startups

The European automotive industry is facing a slowdown, with sales dropping nearly 19% last year and early-stage funding for automotive startups plummeting from $12.2 billion in 2021 to $3.7 billion in 2023. This has led to many OEMs struggling and startups shutting down.