Just as monetising mobile was the biggest opportunity of the previous decade, monetising the 3D worlds is the biggest opportunity of the next decade. It’s time to get onboard. From radio to telephone, TV to desktop computer and now mobile, the last 150 years have been filled with technological progress that has transformed our private and professional lives. Today, we are approaching another media transition: spatial computing – commonly known as immersive technology, XR or VR/AR.