Articles by Samantha Collins | Startups Magazine

Samantha Collins

Samantha is a Partner and Chartered and Registered Trade Mark Attorney (UK) in our Oxford office. Samantha is also head of our national fashion and retail team, and works with both large established retailers and growing, dynamic fashion brands to develop their trade mark protection and enforcement strategies.

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The dark side of going viral: why startups must prioritise IP protection

In today’s digital-first world, platforms such as TikTok, Instagram, and YouTube can push a product into the public eye within hours. We’ve all seen it: a quirky gadget, an innovative beauty tool, or a clever design catches on, and suddenly it’s everywhere. Sales spike, followers grow, and demand explodes.