For most people, the idea of starting their own business is a daunting enough challenge to overcome. It’s only once it’s up and running that it becomes clear the greater challenge will be growing the business and, even more specifically, taking it from the startup to the scaleup stage.

Small businesses are the backbone of the UK economy, accounting for 36% of turnover in the UK private sector and half of the UK workforce. However, this backbone is experiencing a great period of economic uncertainty as both their costs have increased and customers have less to spend. This uncertainty has led to four in five small business owners struggling to plan beyond 2023. Facing such economic headwinds, small businesses should look to the power of branding as the way to continue thriving.