Rupert Bull

Rupert Bull is the Co-Founder and CEO of The Disruption House, a pioneering advisory firm delivering affordable, actionable, and authentic ESG and operational resilience insights to help businesses prove and improve their performance. Drawing on over a decade of expertise in ESG risk analytics and operational resilience, Rupert empowers organisations to benchmark capabilities, meet regulatory obligations, and build improvement strategies.

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Why startups should prioritise ESG in 2025

Gone are the days when Environmental, Social, and Governance (ESG) accountability fell only on the big corporations. Today, we see increasing regulatory demands, evolving consumer preferences and intensifying climate concerns. All of these place ESG principles as not just a moral imperative, but a strategic business necessity for startups and SMEs alike, helping them drive growth, resilience and profitability.