Robin Sparrefors

Robin Sparrefors is Head of Strategy & Growth at Konsert Strategy & IP, a Rouse company. He leads Konsert’s Strategy & IP for Business and Technology executives practice, helping companies to transform technology innovation practices to fuel growth with digitalisation. He has extensive experience from Business-driven IP Management, having led strategy, performance improvement and transformation projects. Having started his career at Konsert after graduating from Chalmers University of Technology and the School of Business, Economics and Law at University of Gothenburg, he joined Accenture Strategy’s Innovation & Product Development practice, focusing on designing innovation organisations and driving large scale R&D transformations. Robin returned to Konsert in 2014 to focus his efforts on helping companies strengthen competitiveness from technology and intellectual property. 

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M&A gets smarter: how buyers and founders turn IP into a growth lever

Once an afterthought in most transactions – except in pure technology acquisitions – intellectual property (IP) is moving to the centre of deal-making. Software, data, and AI shape nearly every product and service, and the know-how, data sets, and IP rights behind them increasingly determine whether a deal delivers its growth story.

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