Robin Åström

Robin Åström is CEO and Co-Founder of Swedish startup Wehype, the influencer marketing platform and agency that connects leading brands, such as EA, Microsoft, and Ubisoft, with billions of gamers worldwide.

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Levelling Up: Why Gaming Influencer Marketing is Thriving

As Christmas looms, it’s nearly time to unwind. As kids, this time of year is centred around play; we all have vivid memories of eyeing up toys in shops throughout December, spending the holidays playing games and letting our imaginations run wild.