Robin Åström is CEO and Co-Founder of Swedish startup Wehype, the influencer marketing platform and agency that connects leading brands, such as EA, Microsoft, and Ubisoft, with billions of gamers worldwide.
As Christmas looms, it’s nearly time to unwind. As kids, this time of year is centred around play; we all have vivid memories of eyeing up toys in shops throughout December, spending the holidays playing games and letting our imaginations run wild.