Articles by Richard Nugent | Startups Magazine

Richard Nugent

Richard Nugent is the author of The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed and founder of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organisations in the world. He specialises in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonald's, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.

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How to create a clear, shared cultural narrative

As your business grows, creating a culture that supports your business goals and helps you deliver the experience you want for your customers and clients is vital.