Cheryl Brennan

Cheryl Brennan is Managing Director of Howden Employee Benefits, leading a high-performing team delivering market-leading consulting, broking, and servicing across all aspects of employee benefits and wellbeing. With nearly 30 years’ industry experience, Cheryl has built Howden into a renowned name and supplier of choice, driven by her commitment to investing in and empowering her people. Passionate about creating exceptional customer experiences, she draws on her career-long understanding of the industry to help businesses address unique challenges with tailored solutions. Under her leadership, both she and Howden have won multiple industry awards, cementing their position as market leaders. 

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How UK startups can utilise National Insurance savings to boost finances

Starting and sustaining a business in the UK can be challenging. Each year, thousands of new ventures are launched, yet the majority struggle to survive. According to the Enterprise Research Centre’s latest report, of the startups founded in 2020, fewer than half (47%) were still operating three years later, and only one in ten will reach their 10th anniversary.

How employee benefits can help startups tackle workforce challenges in 2025

With 801,006 new startups registered between 2022 and 2023 – a 6.4% increase – competition for skilled talent remains fierce. To stand out, startups must provide more than competitive salaries and one area gaining attention is employee benefits, which can accelerate growth and enhance competitiveness.

Fuelling growth: How employee benefits are powering UK startups

Startups are as vital as ever to the UK’s economy, with nearly 860,000 new companies registered at Companies House between 2022 and 2023.