Social media is one of the leading ways that small businesses can generate customers and sales. In fact, recent research revealed that over a quarter (28%) of small businesses in the UK now generate more sales from social media than from any other channel, including e-commerce and bricks-and-mortar stores.

Founder accounts are becoming increasingly powerful in how they help propel a brand’s success forward. Customers want to know the people behind the business as they make more conscious purchasing decisions, plus they like to learn about products via visual content. In fact, nearly half (44%) of people most like to learn about a new product or service via short video content.