Rachael Powell

Rachael is responsible for Xero’s global sales, marketing, communications, and customer functions. Throughout her career she has held leadership positions in marketing, sales and HR, predominantly in digital and technology companies. Rachael believes customer experience must resonate from the inside-out and advocates for positive engagement programs to effectively mobilise the business strategy at scale. Rachael has a Masters in Applied Positive Psychology, a Masters in Business Administration, a Bachelor of Business, and is a member of the Australian Institute of Company Directors.

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Why Xero is setting up a Responsible Data Use Advisory Council to support SMEs

It’s fair to say that over the past 16 months or so, we’ve become more digitally-connected than ever before. We can’t underestimate the roles that data and digital technologies continue to play in helping small businesses survive during the pandemic. Almost every interaction we all undertake every day produces data. This creates endless opportunities, but with opportunity comes responsibility – particularly when it comes to how data is used.

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