Olga Kuznietsova

With Bachelor from King’s College London and Masters from Università Bocconi in Milan, Olga is a co-founder of The Startup Club with vast experience in digital communications and event management. 

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Defining your startup’s personality

Branding is always one of the most challenging parts of launching your business: the message you send needs to perfectly convey your values and appeal to the market. Just like a person, your company is unique, and you want it to be likable.

What does co-working look like in 2022?

Co-working spaces are an integral part of the startup ecosystem – they offer entrepreneurs equipped and comfortable workspace, in addition to being an affordable solution as compared to traditional offices. Many also choose co-working spaces because of their flexibility and opportunities to network.