Natalie Cramp

A seasoned data expert, Natalie has more than a decade of experience in leading private, public and third sector organisations through significant periods of innovation and change. In the role of Consultant and Strategic Advisor, Natalie is responsible for supporting the senior management team in a strategic capacity, drawing on her deep industry knowledge and experience to support all areas of strategic decision-making aligned to the business’ vast international expansion plans.  Prior to joining JMAN Group, Natalie headed up leading data consultancy company Profusion, overseeing oversaw strategic direction and the expansion of its product offering and the growth of its blue-chip client base. Further experience includes creating and scaling tech solutions for government organisations and developing the digital capability of third sector organisations. Natalie was named in the Twenty in Data and Technology 2023 and has been recognised multiple times in the top 100 data professionals. She holds various leadership roles in the data community including Chairing a Women’s Health movement, leading a cross-industry Data Ethics Advisory Board, and being a member of the Mayor’s Data for London Advisory Board.

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5 tips for building a data strategy to maximise startup value

A growing number of PE firms are using advanced data analytics techniques to assess their potential investments. As a result, they require more complex data from their prospects to build a much more holistic picture of how a company is performing now, and, with predictive analytics, will potentially fare in the future.

Building a data strategy from the ground up

Natalie Cramp, Consultant and Strategic Advisor of commercial data solutions provider JMAN Group, explains why startups should prioritise data from day one.