I have always considered startups an underutilised asset in manufacturing when it comes to furthering technological innovation. A survey of 100 manufacturing leaders by the Digital Catapult last year found that only 25% said that collaborating with start-ups was a priority in their short- and long-term business strategies, despite 82% reporting that they considered working with startups a way of accelerating digital transformation. In many situations startups offer access to a level of out-of-the-box thinking that is harder to come by in-house, and this is increasingly relevant in my industry.
