It is widely forecast that robotics will have a significant impact on businesses and the future workforce. Not least, predictions of widespread job losses supported by a populist narrative of “robots taking over” have captured public opinion. This image continues to negatively impact the adoption of robots, particularly in the UK, and may impede the achievement of the true benefits, not only across many industry sectors but throughout society.

The direct-to-consumer (D2C) retail strategy has taken centre stage and is increasingly capturing the attention of popular brands worldwide. Even brands like L’Oreal and Nike adopted this business model and generated a fair share of profit.