Melissa Fretwell

Melissa Fretwell is a CIM chartered Marketing Consultant with a background in both traditional and digital media and over 15 years experience of marketing for entertainment brands from UKTV and Channel 4.  She’s obsessed with creating strategies for challenger brands, startups and charities, helping them tell their most compelling story. She also delivers pro bono marketing support for youth charity Ideas Foundation and sits on their creative advisory board.

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How to never run out of brilliant ideas

At White Camino we’re huge fans of challenger brand thinking, whatever market you’re in and even if you’re number one, keep behaving like a challenger. Leading with your ideas and having a distinctive voice are vital. After far too many years of working in the entertainment industry telling stories about erm… stories, has given us plenty of experience of dreaming up pipelines of great ideas. To get things started we spoke to a few of our compadres to gather  some of their pearls.

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