Matt Cook

Matt is a Co-Founder of culture consultancy theSHIFT. His expertise lies in helping people realise their potential and supporting organisations to design the right culture, systems and mindsets to facilitate this shift.

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Startups can break outdated ‘factory line’ productivity mentality

In the 1936 classic Modern Times, Charlie Chaplin plays a factory worker whose entire life revolves around tightening bolts on a relentless assembly line. The repetitive work drives him to the brink of madness – literally sucking him into the gears of the machine.