Mark Bjornsgaard

Mark Bjornsgaard is an entrepreneur, venture builder, investor and strategic thinker who has spent the last two decades dismantling one of business’s most cherished myths: that innovation is driven by ideas. As founder of System Two, he has built and backed companies across energy, healthcare, finance and technology, doubling revenues year after year and exiting multiple ventures. His work is grounded in practice, not theory – running experiments, killing bad assumptions early and replacing innovation theatre with evidence. Best known for his work on Deep Green and his forthcoming book The Idea Drug, Mark helps organisations move faster, waste less and make progress without pretending certainty.

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Entrepreneurship has an addiction problem: the fix is a simple question
Entrepreneurship has an addiction problem: the fix is a simple question

Around 75% of startups fail. Globally, entrepreneurs spend trillions every year on products that never…