Maria Amirkhanyan

Maria Amirkhanyan is the Head of Gaming Division at Duamentes, a global strategic and product consulting firm operating across 40 countries and 20 industries. With a background in user research, game design, and behavioral insight, Maria leads Duamentes’ work with studios, publishers, and investors to help build games that players actually want to return to — not just try once.

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Why most games fail – and how startups can build smarter

Despite impressive funding rounds and bold visions, most game startups are still struggling with the same fatal flaw: they’re building for metrics, not for people.

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