Malcolm Porter

Malcolm Porter is the Managing Director of Advance Online, a full-service digital marketing agency based in Surrey, the UK. From web design to SEO, Advance Online helps SMEs get seen and heard online.

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How search results have changed in 2025

Google Search Results have always been a moving target. Just when businesses finally got comfortable with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), the rules shifted again.

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