Louise Ioannou

Having worked across a range of marketing sectors and disciplines, within specialist industry marketing agencies, Louise is a specialist in helping brands and companies engage with their audiences. Having worked at Magnetic, a start-up founded by Hearst Publishing, Bauer Media, Immediate Media, TI Media and Haymarket, Louise joined Green Park Content in April 2019. Green Park is a global brand publishing agency with offices in London, Sao Paulo, Singapore and Jakarta whose clients include Unilever, PepsiCo, Danone, Nestle and Jaguar.

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70% of Millennials make a purchase after seeing branded content online

Nearly 70% of Millennials have advised they will make a purchase after seeing branded content online, according to new research by brand publishing specialists, Green Park Content.