Leonardo Poggiali

Leonardo Poggiali, CEO and co-founder of Ooodles Leonardo has decades of experience scaling operations for global leaders like HP, Sony, and Grover, where he held international roles. Notably, he pioneered Compaq Europe's first eCommerce solution in 2001 and established a €300M global account business with full P&L accountability.  Recognising the limitations of traditional IT models, he co-founded Ooodles to provide flexible hardware procurement. His experience extends to executive roles at high-growth companies such as Catapult (Sports Tech) and greenchic (Fashion Recommerce), as well as advisory positions at Unobravo and CLUBZERO. He also drove significant revenue growth at Jawbone. Leonardo's expertise encompasses operations, sales, finance, and supply chain management.

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The future belongs to founders brave enough to own their tech stack

For almost two decades, since the SaaS boom, it’s become standard for businesses to rely on patchworks of third-party platforms, apps, and tools. Either to support their own operations, offer new services, or simply keep up with the pace of tech. In the early days, such solutions were the most cost-effective way to scale. They gave quick access to features without the need for in-house development, and the costs that come with it, and could be built around legacy systems that were too expensive to replace.