Laura Ashforth

Laura Ashforth is the CEO and co-founder of Lateral, a health insurance start-up reimagining how people over-60 access, navigate and finance their healthcare. A former Managing Director at insurtech unicorn Zego, venture capital investor at Atomico and investment banker at Morgan Stanley, Laura has spent her career building, scaling and backing high-growth businesses across insurance, financial services and technology. She founded Lateral alongside Steven Mendel, co-founder and former CEO of ManyPets, to address the growing gap between longer life expectancy and healthy ageing, creating a more affordable and preventative approach to healthcare for later life.