Latika Pathela

A seasoned marketing professional with 13 years of dedicated experience in solving complex problems for both B2C and B2B clients. I bring a unique blend of expertise, technology, and creativity to drive impactful results. As a digital-first marketer, I thrive on building brands and have had the privilege of working across diverse industries, including Higher Education, Lifestyle, Food, Finance, and Fashion. Currently spearheading Grozeo’s growth in UK.

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Navigating the Challenges of Scaling a Startup: A CMO’s Perspective

As I look back on my journey with Grozeo, I realise how scaling a startup presents both incredible opportunities and unique challenges, especially from a marketing perspective. When I joined Grozeo, our vision was clear: to empower small and local retailers with the same e-commerce tools that larger players have at their disposal.