While women-led startups are gaining more attention, those that focus on impact often miss out on crucial opportunities. Studies show that women drive more impact-driven projects than men, prioritising the social impact of their businesses and communities over revenue. For many VCs, this is a red flag against backing such initiatives.

When businesses venture into new markets, some encounter obstacles stemming from past failures, while others grapple with uncertainty regarding where to start or which direction to pursue. This challenge isn’t limited to startups; it also impacts medium and large companies alike.